Scouts Canada Web Redesign

Scouts Canada
Web Redesign

Scouts Canada Web Redesign

This project focuses on redesigning Scouts Canada's ScoutsTracker web application. We will revamp the platform based on our research findings, addressing key usability, aesthetic, and functional issues that users currently face. By taking these factors into account, we aim to create a more intuitive and visually appealing experience for ScoutsTracker users.

This project focuses on redesigning Scouts Canada's ScoutsTracker web application. We will revamp the platform based on our research findings, addressing key usability, aesthetic, and functional issues that users currently face. By taking these factors into account, we aim to create a more intuitive and visually appealing experience for ScoutsTracker users.

Project Type

Project Type

Project

Type

School Project

My Role

My Role

UX Designer

Interviewer

UX Designer, Interviewer

Team

Team

Cici Tan(myself)

Chris Chan

Jeremy Yan

Leann Ngong

Cici Tan(myself) , Chris Chan, Jeremy Yan, Leann Ngong

Tool

Tool

Figma/Figjam

Zoom

Figma/Figjam, Zoom

Timeline

6 weeks, October, 2023

Challenge

The current system for managing Scouts is chaotic, largely due to poor communication and a lack of standardized processes. Decisions made by higher-level leaders are often not effectively communicated to all members, creating confusion. Leaders must plan events early to ensure attendance and keep parents informed, but they currently rely on four different applications to manage their sections, making the process inefficient and time-consuming. Our challenge is to streamline these operations into a single, cohesive platform that improves communication, simplifies event planning, and enhances the overall user experience for both leaders and parents.

Goal

Due to the numerous usability issues with the existing website, our team is using various testing methods to gain a deeper understanding of user needs and pain points. Our goal is to optimize the visual design of ScoutsTracker within the Scouts Canada platform to enhance information delivery, improve user experience, and strengthen functionality. This will enable Scouts Canada leaders to use the website more effectively for planning activities.

Build by Cici Tan 2024

ScoutsTracker existing home page

ScoutsTracker existing home page

ScoutsTracker existing home page

ScoutsTracker existing event page

ScoutsTracker existing event page

ScoutsTracker existing event page

Overall Review

Interview, Survey, and Co-Creation Workshop

Step 1: Our design team conducted interviews with Scouts leaders better to understand their experiences and pain points with the platform.

  • What do you use Scoutstracker for?

  • What are your main issues with it?

  • Take us through a task you would do

Step 2: We surveyed leaders to gather additional insights into their experiences and challenges with the ScoutsTracker.

  • What problems are you currently facing?

  • What is the most frustrating part about this task?

  • What would you like to change about this product?


Step 3: Scouts Canada runs programs for three age groups, and we recruited two volunteer leaders from each for our study. Leaders spent five minutes planning an event, reflecting on past challenges. We then conducted a usability test where participants evaluated the home page and event page sharing what they would like to see and what they felt was unnecessary. This helped us pinpoint key areas for improvement.

Interview, Survey, and Co-Creation Workshop

Step 1: Our design team conducted interviews with Scouts leaders better to understand their experiences and pain points with the platform.

  • What do you use Scoutstracker for?

  • What are your main issues with it?

  • Take us through a task you would do

Step 2: We surveyed leaders to gather additional insights into their experiences and challenges with the ScoutsTracker.

  • What problems are you currently facing?

  • What is the most frustrating part about this task?

  • What would you like to change about this product?

Step 3: Scouts Canada runs programs for three age groups, and we recruited two volunteer leaders from each for our study. Leaders spent five minutes planning an event, reflecting on past challenges. We then conducted a usability test where participants evaluated the home page, sharing what they would like to see and what they felt was unnecessary. This helped us pinpoint key areas for improvement.


Competitive Analysis

During my interactions with participants, I discovered that many also used multiple other online ordering platforms. I identified the most frequently used apps and researched their common benefits to understand what makes them appealing to users. This helped inform our approach to improving the user experience in our app.

After reviewing the interviews, surveys, and workshops, we identified 4 key insights that guided our design process.

  1. Their current process does work
    We recognized that not all processes need to be changed—if something is working well, there's no need to disrupt it. Our focus is on improving areas that truly need enhancement without altering what's already effective.

  2. Ease of use is important
    Any solution we propose must be simple and intuitive, with a focus on reducing cognitive load to ensure a seamless user experience.

  3. Everyone wishes Scoutstracker was easy
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  4. There needs to be less needed communication
    Currently, each step of planning requires communication with others. It would be ideal to have a centralized place to track progress and updates in real-time.

Interview, Survey, and Co-Creation Workshop

Step 1: Our design team conducted interviews with Scouts leaders better to understand their experiences and pain points with the platform.

  • What do you use Scoutstracker for?

  • What are your main issues with it?

  • Take us through a task you would do

Step 2: We surveyed leaders to gather additional insights into their experiences and challenges with the ScoutsTracker.

  • What problems are you currently facing?

  • What is the most frustrating part about this task?

  • What would you like to change about this product?


Step 3: Scouts Canada runs programs for three age groups, and we recruited two volunteer leaders from each for our study. Leaders spent five minutes planning an event, reflecting on past challenges. We then conducted a usability test where participants evaluated the home page, sharing what they would like to see and what they felt was unnecessary. This helped us pinpoint key areas for improvement.

  1. Visuals Are Essential for User Motivation
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  2. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

Based on user interviews, I created two personas to highlight the distinct needs that the final design must address. These personas serve as a foundation for ensuring the design effectively meets user expectations.

Our team also developed two user journeys based on the personas we created, along with insights from interviews, surveys, and workshops. These user journeys helped us better identify user pain points and improve overall usability in the design process.

Our team developed a more comprehensive set of user experience flows for the high-fidelity prototypes, divided into 4 stages. Our refined design focus involves moving all planning activities onto a redesigned Scoutstracker platform. This approach allows leaders to be guided through the planning process while keeping other leaders and parents informed of any updates, reducing the manual communication burden on volunteers.


  1. Maintain existing processes without unnecessary changes

  2. Enhance ease of use

  3. Minimize cognitive load

  4. Simplify updates for other leaders

We conducted quick usability testing with a few Scouts leaders, asking them to navigate the prototype and plan a skating event.


What went well

  1. Helpful for new leaders

    New leaders will find the process much more manageable, as they receive step-by-step guidance throughout. This support ensures they can confidently navigate and complete tasks without feeling overwhelmed.

  2. Improved home dashboard

    The updated information on the home page is significantly more helpful, providing users with quick access to relevant updates and streamlining their overall experience.

  3. Being able to save your progress

    It reduces the need for manual tracking, alleviating overhead and allowing users to manage details more efficiently and with less effort.


What could be better

  1. Clarity of calendar items

    Users expressed a desire for more detailed information to be directly accessible on the calendar for each event, allowing them to quickly view and manage event details without additional navigation.

  2. Ability to customize home page

    It may be useful for each leader if they are able to customize the home page.


I thoroughly enjoyed collaborating with Scouts Canada on this project. It was my first experience redesigning an entire website, and I gained valuable insights into the unique aspects of web design compared to app design. This project deepened my understanding of how to approach user experience and interface design for different platforms.


  1. User needs must be a primary focus during client/user testing. After conducting a role-playing workshop with Scouts leaders, we received valuable feedback highlighting its effectiveness. The role play provided deep insights and revealed interesting observations for both our team and the participants. Each of the initial three activities seamlessly flowed into one another, creating a structured and engaging process that fostered participant engagement and buy-in.

  2. Time management is crucial. In the latter half of our workshop, poor time management led to a rushed experience, which prevented users from fully engaging in the activities. This highlighted the importance of maintaining a well-structured schedule to ensure participants have enough time to contribute meaningfully and gain value from the session.

  3. Attention to detail is key to success. Throughout the design process, I discovered that attention to detail can significantly reduce user errors and confusion. This not only improves the efficiency of user interactions but also enhances information delivery. By providing a more intuitive and structured experience, users can quickly find the information they need, ultimately improving overall communication and usability.


After reviewing the interviews, surveys, and workshops, we identified 4 key insights that guided our design process.

  1. Their current process does work
    We recognized that not all processes need to be changed—if something is working well, there's no need to disrupt it. Our focus is on improving areas that truly need enhancement without altering what's already effective.

  2. Ease of use is important
    Any solution we propose must be simple and intuitive, with a focus on reducing cognitive load to ensure a seamless user experience.

  3. Everyone wishes Scoutstracker was easy
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  4. There needs to be less needed communication
    Currently, each step of planning requires communication with others. It would be ideal to have a centralized place to track progress and updates in real-time.

  1. Visuals Are Essential for User Motivation
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  2. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

Based on user interviews, I created two personas to highlight the distinct needs that the final design must address. These personas serve as a foundation for ensuring the design effectively meets user expectations.Visuals Are Essential for User Motivation
High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  1. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

Our team also developed two user journeys based on the personas we created, along with insights from interviews, surveys, and workshops. These user journeys helped us better identify user pain points and improve overall usability in the design process.Visuals Are Essential for User Motivation
High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  1. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

Our team developed a more comprehensive set of user experience flows for the high-fidelity prototypes, divided into 4 stages. Our refined design focus involves moving all planning activities onto a redesigned Scoutstracker platform. This approach allows leaders to be guided through the planning process while keeping other leaders and parents informed of any updates, reducing the manual communication burden on volunteers.


  1. Maintain existing processes without unnecessary changes

  2. Enhance ease of use

  3. Minimize cognitive load

  4. Simplify updates for other leadersVisuals Are Essential for User Motivation
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  1. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

We conducted quick usability testing with a few Scouts leaders, asking them to navigate the prototype and plan a skating event.


What went well

  1. Helpful for new leaders

    New leaders will find the process much more manageable, as they receive step-by-step guidance throughout. This support ensures they can confidently navigate and complete tasks without feeling overwhelmed.

  2. Improved home dashboard

    The updated information on the home page is significantly more helpful, providing users with quick access to relevant updates and streamlining their overall experience.

  3. Being able to save your progress

    It reduces the need for manual tracking, alleviating overhead and allowing users to manage details more efficiently and with less effort.


What could be better

  1. Clarity of calendar items

    Users expressed a desire for more detailed information to be directly accessible on the calendar for each event, allowing them to quickly view and manage event details without additional navigation.

  2. Ability to customize home page

    It may be useful for each leader if they are able to customize the home page.

    Visuals Are Essential for User Motivation
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  1. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

I thoroughly enjoyed collaborating with Scouts Canada on this project. It was my first experience redesigning an entire website, and I gained valuable insights into the unique aspects of web design compared to app design. This project deepened my understanding of how to approach user experience and interface design for different platforms.


  1. User needs must be a primary focus during client/user testing. After conducting a role-playing workshop with Scouts leaders, we received valuable feedback highlighting its effectiveness. The role play provided deep insights and revealed interesting observations for both our team and the participants. Each of the initial three activities seamlessly flowed into one another, creating a structured and engaging process that fostered participant engagement and buy-in.

  2. Time management is crucial. In the latter half of our workshop, poor time management led to a rushed experience, which prevented users from fully engaging in the activities. This highlighted the importance of maintaining a well-structured schedule to ensure participants have enough time to contribute meaningfully and gain value from the session.

  3. Attention to detail is key to success. Throughout the design process, I discovered that attention to detail can significantly reduce user errors and confusion. This not only improves the efficiency of user interactions but also enhances information delivery. By providing a more intuitive and structured experience, users can quickly find the information they need, ultimately improving overall communication and usability.

    Visuals Are Essential for User Motivation
    High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  1. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

Visuals Are Essential for User Motivation
High-quality food images significantly enhance user engagement. The absence of visuals reduces users' interest and their likelihood of completing an order.

  1. A Streamlined, Uncluttered Interface Is Crucial
    A clean, focused interface improves usability. Overly complex or crowded layouts hinder users’ ability to find key actions, reducing overall satisfaction.

Process

Final Design

Client Feedback

Conclusion+ Reflection

4 Key Insights

User Persona

User Jouney

High-fidelity prototype & Usability Test

User Persona

User Journey

High-fidelity prototype & Usability Test

Process

Process

Process

Event info

Search

Add event

Each leader can easily view detailed event information, such as time, participant numbers, and other specifics, ensuring clarity and efficient event management.

Each leader can easily view detailed event information, such as time, attendance, and other key details.

Leaders can easily add event details directly to the ScoutsTracker calendar and send email notifications to those who need the information, ensuring smooth coordination and timely communication.

Each leader can easily view detailed event information, such as time, attendance, and other key details.